Over the past two decades, the Pullias Center for Higher Education at the University of Southern California has conducted research on college access and success. In response to a desire to scale up our outreach efforts and create a dynamic, interactive space for engaging in college preparation, in 2009, our team of researchers partnered with designers from USC’s Game Innovation Lab to create a series of games. For the past three years, we been engaged in research to bring one particular game, Mission: Admission, to scale in California. Following up on our 2016 and 2017 Digital Media and Learning Conference presentations, presenters will highlight the evolution of the Mission: Admission Challenge, illustrating the tension that exists between (1) standardization and customization, (2) scalability and sustainability, and (3) assumptions and the reality of implementing a school-wide digital intervention.