Starting in 2014 the Cornell Lab of Ornithology started developing educational games and digital interactives with the goal of engaging public audiences in new ways. Three games and five interactives on, we have are now in a position to evaluate the impact of these digital experiences collectively and share our findings the digital learning community. This spotlight presentation will briefly introduce the games, describe the communities in which they are used and shared, and explore the ways in which these free digital experiences have changed how we, as a non-profit educational institution, think about public engagement and strategically reach new audiences.